client proposal

Client proposal

In order to create an advertising proposal, I need gather information about the company that makes the product, where it wants to advertise, what it wants the advertising to achieve and how much it has to spend.

The advertising budget for my campaign to advertise (name and purpose of your product) is £100,000.

What do you want your adverts to achieve?

I want to introduce a new product o the market and different shops. A product that is new and no one knows about, I want to introduce a fuming new perfume that will come popular around different countries.

What type of advertising will suit your campaign?

I will advertise my product on the TV where everyone watches TV, and will see it is advertising. However if I advertise it in a magazine, not everyone reads magazines so therefore it wont is sold.

Describe the type of print advert you have in mind:

I want to present my advert in a simple way. I want a variety of light and dark shade of colours but to be kept simple and not colourful, because I want my perfume to stand out more.

What is the target market?

My perfume is aimed at girls/women aged around 13 above. It is going to be at a reasonable price, so it can be affordable. It is for girls who go out and want a sexy smell, to attract men.