University of Hertingham –Administrations department
To: Miss A Garner (head of administrations)
From: Georgiana Ioannou
Date: Monday 16th July 2012
I am writing to you, as there is an up coming event for a ‘Top Note’ awards ceremony. I have been asked to research three different printing products for this particular event. Its research for invitations, posters for the award winners and VIPS, lastly programme sheets for all the guests invited.
All the requirements needed when making the invitations and programmes are very specific. The posters should be created by an art student to reflect the creative natures of the award winner’s work. The sufficient number of poster for the university site is 30.
The invitations should be made from a high quality card, so they have a good smooth fell to them. There will be 40 award winners and 25 VIP guest. Last of all the programme is only in running order and can be mass printed on A5 sized paper, 300 will be enough to cover the largest number of guests expected.
There are five different print technologies I have investigated but only four that will be suitable; I recommend the following as best for each task.
Intaglio
This type of printing is very time consuming on detailed things. Intaglio it needs a highly skilled print maker to create it. To make the product, it is very expensive, which means that this method is not suitable for the requirements they wish to have as it is more suitable for a home as it is very high quality work.
Letterpress
This type of printing process is expensive. It includes rollers within the printers. It can print a picture/image quickly and repeatedly. Each letter is set in the block by hand, so requires perfection. The technique would be ideal for the invitations, as the writing would be printed on neatly and accurately advertising the event.
Digital
Digital printing, this form of printing involves the use of a computer. Most Digital printing include inkjet and laser printing. Digital printing is a cheap and very simple way for produce large amounts. Digital is also very good for small printing jobs and only takes up to 2-3 days. When added with a photocopier, which alone only costs 5p a sheet, Digital printing can be seen as a very cheap and effective way of printing.
Overall I think that Gravure should not be used, given its expense and that is highly time consuming. This is is the same with Offset Litho; Offset Litho is most effective when large scale jobs are required. For the posters I think Linocut would be best suited, given the layering affect it would greatly reflect the creative nature of the event. Finally for the programmes, I view Digital printing as the best given the speed of which it prints, photocopying enables us to quickly and very cheap, which people could afford.
